The startup operates a fan entertainment platform that utilizes blockchain technology and non-fungible tokens (NFTs) to create an interactive ecosystem for K-pop artists and their fans. This platform enables fans to engage directly with artists and influence their shows, addressing the lack of direct fan-artist interaction in the entertainment industry.
Funding
$11.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional K-pop entertainment models offer limited avenues for fans to directly influence artist-related decisions, leading to a disconnect between artists and their supporters. Fans often lack transparency and control over key aspects of an artist's career, such as unit formations, song selection, and content creation.
Solution
Modhaus is pioneering an "Open Architecture Entertainment" model that leverages blockchain technology to empower K-pop fans and foster a more collaborative ecosystem. Through its COSMO platform, fans can collect digital assets ("Objekts") representing artist moments and use these to participate in "Gravity" events, which are transparent, blockchain-recorded votes. This system allows fans to directly influence critical decisions, including unit compositions, title track selections, and even fan club activity direction. By decentralizing decision-making and increasing transparency, Modhaus aims to create a more sustainable and engaging fandom experience where artists and fans grow together.
Target Audience
The primary target audience includes K-pop fans, particularly those who are highly engaged and seek greater influence over the artists they support, as well as Web3 enthusiasts interested in blockchain-based governance and digital collectibles.
Features
- **COSMO Platform:** A mobile application enabling fans to collect and trade digital assets ("Objekts") representing artist moments.
- **Gravity Voting:** A blockchain-based voting system that allows fans to use their "Como" (derived from "Objekts") to influence artist-related decisions.
- **Objekt Grid:** A feature within COSMO that allows fans to complete collections of "Objekts" to unlock special content and rewards.
- **Transparent Record-Keeping:** Utilizes blockchain technology to ensure all votes and decisions are transparently recorded and auditable.
- **Fan-Driven Decision-Making:** Empowers fans to participate in key decisions such as unit member composition, main song selection, and content creation.
- **Subscription Model:** Offers tiered membership options (e.g., tripleS Membership, ARTMS Membership) providing exclusive benefits and content.