The startup operates an influencer marketing platform that connects businesses with relevant social media influencers through advanced discovery algorithms and campaign management tools. This platform enables businesses to efficiently manage budgets, briefs, and performance analytics, facilitating targeted outreach to their customer base.
Funding
$750K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RXFounders
Product
Problem
Managing influencer marketing campaigns can be time-consuming and costly, often requiring significant manual effort to identify relevant influencers, manage campaign logistics, and track performance. Brands and agencies struggle to efficiently scale their influencer marketing efforts while maintaining authenticity and achieving a high return on investment.
Solution
MOCAPP provides an end-to-end influencer marketing platform that streamlines the process of connecting businesses with relevant social media influencers. The platform leverages an AI-powered discovery engine to identify suitable influencers from a database of over 50,000 vetted creators across various social media platforms, including Instagram, TikTok, YouTube, and LinkedIn. MOCAPP automates campaign management tasks such as budgeting, briefing, and reporting, enabling businesses to efficiently manage influencer collaborations and optimize media budgets. The platform also offers integrations with e-commerce platforms like Shopify, VTEX, and WooCommerce, allowing for seamless campaign execution and performance tracking.
Target Audience
MOCAPP primarily targets brands, marketing agencies, and e-commerce shops looking to scale their influencer marketing campaigns, improve ROI, and streamline campaign management processes.
Features
- AI-powered influencer discovery engine to identify relevant creators based on brand values, target audience, and campaign goals
- Automated campaign management tools for budgeting, briefing, and contract management
- Real-time reporting and analytics dashboard to track campaign performance, including reach, engagement, and traffic
- Integrations with e-commerce platforms (Shopify, VTEX, WooCommerce) for streamlined campaign execution
- Direct communication tools for collaboration between brands and influencers
- Management of "Popular Shoppers" to promote brands through authentic content
- Support for multiple brands and teams within a single platform