Moast is a platform that collects authentic user-generated content from customers and transforms it into a shoppable social feed, enabling potential buyers to engage with existing customers about products. This approach increases trust and credibility, resulting in a 34% higher likelihood of purchase after interaction with the content.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses struggle to build trust and credibility with potential customers, as traditional marketing often lacks authenticity. Potential buyers often distrust brand-generated content and seek validation from other customers before making a purchase. This lack of social proof can lead to lower conversion rates and lost sales.
Solution
Moast provides a platform for e-commerce businesses to collect and showcase authentic user-generated content (UGC), transforming customer experiences into shoppable social proof. The platform automates the process of requesting and gathering content from customers, including text, photos, and videos. This UGC is then displayed in customizable widgets on the brand's website, allowing potential buyers to interact with existing customers and their experiences. By leveraging the power of social proof, Moast helps businesses build trust, increase credibility, and drive higher conversion rates.
Target Audience
Moast primarily targets Shopify brands looking to leverage user-generated content to build trust, increase conversions, and enhance the shopping experience for their customers.
Features
- Automated email campaigns to request content from customers at optimal times
- Customizable widgets to display UGC, optimized for mobile and fast loading
- Shoppable content with product tags for seamless checkout experiences
- Interactive features allowing shoppers to connect with existing customers
- Mobile-friendly forms for easy content submission
- Customizable email design and text to align with brand aesthetics
- Incentive programs to encourage content sharing
- Analytics dashboard to monitor performance and engagement