MNTN offers a self‑serve Performance TV platform that enables marketers to purchase premium CTV inventory with addressable audience targeting, real‑time bid and creative optimization, and conversion attribution. The solution includes AI‑generated video ads, API‑driven bulk campaign creation, and integrated reporting dashboards with Google Analytics connectivity. It allows brands and agencies to launch and measure CTV campaigns with the same precision and scalability as digital channels.
Funding
$119M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BFFounders
Product
Problem
Marketers seeking the broad reach of television often encounter fragmented workflows, limited audience granularity, and insufficient performance metrics when buying Connected TV (CTV) inventory. Traditional TV buying models lack the real‑time optimization and attribution needed to tie ad spend directly to customer acquisition outcomes. Consequently, brands struggle to scale TV campaigns with the efficiency and accountability of digital channels.
Solution
MNTN delivers a self‑serve Performance TV platform that unifies premium CTV inventory with data‑driven campaign management. The system provides addressable audience targeting, automated bid and creative optimization, and end‑to‑end measurement that attributes visits and conversions back to specific TV impressions. Brands can launch campaigns in minutes via a web UI or API, while AI‑powered QuickFrame generates video ads from text or assets at scale. Integrated reporting dashboards and Google Analytics connectors deliver real‑time performance insights, enabling marketers to iterate and allocate budget with the same precision used in search or social media. The platform also offers a Creative‑as‑a‑Subscription service for on‑demand production, ensuring high‑quality video assets without external agency delays.
Target Audience
Primary customers are performance‑focused marketers at B2C, B2B, small‑business, and enterprise brands, as well as media agencies that need scalable, measurable CTV advertising solutions.
Features
- Automated optimization engine that adjusts bids and creative variables in real time based on conversion data
- AI‑driven QuickFrame tool that creates short‑form video ads from copy or raw footage in minutes
- Access to premium streaming inventory across major CTV networks with addressable ad delivery (MNTN Matched)
- Verified Visits™ attribution layer that ties TV impressions to on‑site actions and sales attribution
- Self‑serve activation workflow and RESTful APIs for bulk campaign creation and audience data ingestion
- Customizable reporting suite with real‑time dashboards, exportable CSVs, and native Google Analytics integration
- Creative‑as‑a‑Subscription™ service providing on‑demand video production, versioning, and compliance checks
- Audience segmentation tools leveraging first‑party and third‑party data for precise demographic and behavioral targeting