MMITA is an Augmented Reality platform that enables users to create, view, and share AR content in their surroundings using their smartphones, eliminating the need for specialized glasses. By providing tools for both casual users and developers, MMITA facilitates the placement of digital art and interactive experiences in real-world locations, enhancing social engagement and creative expression.
Funding
Funding not disclosed
Founders
Product
Problem
Creating and experiencing augmented reality (AR) content typically requires specialized hardware like AR glasses, limiting accessibility and widespread adoption. Existing AR platforms often lack intuitive tools for content creation and seamless sharing, hindering user engagement and creative expression.
Solution
MMITA is a mobile AR platform that allows users to create, view, and share AR experiences using their smartphones, eliminating the need for dedicated AR glasses. The platform provides tools for users to place digital art and interactive experiences in real-world locations, fostering social interaction and creative expression. Users can create and share AR content with friends, private groups, or publicly within the MMITAVerse, a shared AR universe. MMITA also offers a built-in messaging and social network designed specifically for sharing AR experiences.
Target Audience
MMITA targets both casual users interested in experiencing and sharing AR content and developers looking to create and distribute AR applications within a mobile AR environment.
Features
- AR content creation tools accessible through a smartphone app
- Ability to place digital art and interactive experiences in real-world locations
- Built-in messaging and social network for sharing AR experiences
- Option to share AR content publicly or privately with specific groups
- SDK for developers to integrate games and creations into the MMITAVerse
- Store for creators to sell their AR art, games, and creations