Miru offers an augmented reality application that allows users to visualize furniture in their own space before making a purchase. This technology addresses the challenge of uncertainty in furniture selection by providing a realistic preview, enhancing customer confidence and satisfaction.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Customers often struggle with visualizing how furniture will look in their homes before making a purchase, leading to uncertainty and potential dissatisfaction. This lack of confidence can result in purchase hesitation and increased return rates for retailers.
Solution
Miru offers an augmented reality (AR) application that allows users to virtually place furniture within their own living spaces using their smartphones or tablets. By overlaying realistic 3D models onto a live camera feed, the app provides a true-to-life preview of how the furniture will fit with existing decor, lighting, and room dimensions. This interactive experience eliminates guesswork and empowers customers to make informed decisions, increasing purchase confidence and reducing the likelihood of returns. The application aims to bridge the gap between online browsing and in-store visualization, offering a convenient and engaging shopping experience.
Target Audience
The primary target audience includes consumers who are actively shopping for furniture online and want to visualize the products in their homes before buying, as well as furniture retailers looking to enhance the online shopping experience and reduce return rates.
Features
- Augmented reality overlay of 3D furniture models in real-time
- Realistic rendering of textures, colors, and dimensions
- Integration with device camera for accurate placement and scaling
- Option to save and share virtual room designs
- Compatibility with iOS and Android devices