MirraFit provides an AI-powered virtual try-on app for Shopify stores, letting shoppers upload a photo and see themselves in a garment directly on the product page. The tool checks photos for quality before rendering, delivers results in about twenty seconds, and includes a full-screen zoom and variant picker to streamline the path to purchase. It is designed to reduce purchase doubt and returns for fashion retailers.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers frequently hesitate before buying clothing because a product photo cannot show how a garment will look on their own body. This uncertainty leads to abandoned carts, higher return rates, and a lack of confidence in the purchase decision.
Solution
MirraFit embeds a virtual fitting room directly into a Shopify product page, allowing shoppers to upload a single photo and see themselves wearing the garment without leaving the store. The platform first validates the photo to ensure it contains one person, is well lit, and shows the torso, providing clear feedback if the image is unsuitable. Once approved, a realistic render is generated in about twenty seconds, preserving the shopper's face and the garment's details. The result can be viewed full screen, and shoppers can add the item to cart with the variant picker or try a different photo, all within the same interface.
Target Audience
Primary customers are Shopify-based fashion retailers, including independent brands and larger apparel companies, who want to reduce purchase hesitation and return rates by offering an on-site virtual try-on experience.
Features
- One-click fitting room button styled to match the store's theme, with no redirect or new tab
- Photo upload via drag-and-drop on desktop or camera roll on mobile
- Automated photo validation that checks for a single person, adequate lighting, and visible torso before rendering
- Realistic AI render delivered in approximately twenty seconds with the shopper's face unchanged
- Full-screen zoom, integrated variant picker, and option to retry with a different photo
- Demo mode that simulates the experience and deletes uploaded photos within 72 hours in production