Mirlo is a customer communication platform that unifies WhatsApp, Instagram, Messenger, webchat, and phone calls into a single inbox with AI agents that respond 24/7. The platform includes a conversation CRM, virtual phone system, and mobile app, helping businesses eliminate fragmented channels and slow response times. It also offers cellular plans with eSIMs and number portability, making it a full telecom and messaging provider.
Funding
Funding not disclosed
Founders
Product
Problem
Customer communication is fragmented across WhatsApp, phone calls, social media, and email, forcing teams to juggle multiple tools and manually transfer data. This leads to slow response times, lost leads, outdated CRM records, and no visibility into team performance, directly costing sales and damaging customer experience.
Solution
Mirlo unifies all customer conversations—WhatsApp, Instagram, Messenger, webchat, email, and voice calls—into a single shared inbox with a complete conversation history per contact. AI agents handle incoming messages and calls 24/7, qualify leads, schedule appointments, and transfer to human agents when needed, while a built-in conversation CRM automatically logs opportunities, tickets, and tasks. The platform also provides a virtual phone system with queues and recordings, plus optional cellular plans with eSIMs and number portability, making Mirlo a single provider for both messaging and telephony.
Target Audience
Primary customers are mid-market companies in Mexico across services, real estate, and e-commerce that handle high volumes of inbound WhatsApp leads and need to automate responses while maintaining a human touch.
Features
- Unified inbox for WhatsApp, Instagram, Messenger, webchat, and email with one contact history across all channels
- AI agents that respond instantly, qualify leads, schedule meetings, and transfer to humans, with voice agents available for 24/7 phone support
- Conversation CRM that auto-creates contacts, opportunities, and tickets from chats, with Mirlo Signals scoring each lead's priority
- Virtual phone system with call queues, recordings, transcriptions, and local Mexican numbers, plus a mobile app for calls with company numbers
- Pre-built integrations with CRMs (HubSpot, Salesforce, Zoho, Pipedrive), e-commerce platforms (Shopify, WooCommerce, Mercado Libre), calendars, and payment tools
- Bulk WhatsApp campaigns using approved templates and Meta ads that open conversations directly