Mirava automates localized pricing for mobile apps across various platforms, eliminating manual work and improving conversions. Their system optimizes lifetime value in 175 countries by tailoring prices to specific regions. This allows mobile app developers to scale globally with precision.
Funding
$113K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app developers face challenges in optimizing pricing across different regions due to varying purchasing power, currency fluctuations, and platform-specific price tiers. Manually adjusting prices for each region and platform is time-consuming and can lead to suboptimal revenue.
Solution
Mirava provides an automated solution for regional app pricing, streamlining the process of localizing prices across iOS, Android, and other payment platforms. The platform automatically adjusts prices based on purchasing power parity, converts prices to local currencies, and maps them to the closest platform price tier. By automating these tasks, Mirava saves developers time, boosts conversions, and optimizes lifetime value (LTV) in over 175 countries. The system offers a centralized dashboard to manage pricing across multiple platforms and markets, enabling developers to scale globally with precision.
Target Audience
Mirava targets mobile app developers, from indie developers to large app publishers, who want to optimize their global pricing strategy and increase revenue.
Features
- Multi-platform support for iOS App Store, Google Play, and Stripe
- Automated global pricing adjustments based on purchasing power parity
- Seamless currency conversion based on platform requirements
- Batch updates for pricing across multiple countries and apps
- Automatic price tier mapping to the closest platform tier for each market
- Historical data tracking to compare pricing changes over time
- API access for custom price modeling and integration with other systems