Mirado provides a card‑linked rewards platform that uses first‑party transaction data from over 85 million cardholders to deliver instant cashback or points offers at checkout. Merchants pay only for verified sales, giving a performance‑based advertising model with real‑time lift and CLV analytics, while publishers embed the rewards engine to monetize and retain users.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often spend on advertising that is measured by impressions or clicks, which do not guarantee actual purchases, making ROI difficult to verify. Publishers and fintech apps struggle to monetize their user base beyond traditional ad formats while maintaining user engagement and trust.
Solution
Mirado operates a card‑linked rewards platform that connects merchants with consumers at the moment they interact with their financial accounts. By leveraging first‑party card and bank transaction data from over 85 million cardholders, the platform delivers targeted cashback or points offers that are redeemed automatically at checkout. Merchants are charged only for verified sales, providing a performance‑based model that eliminates wasted ad spend. Real‑time analytics surface incremental lift, market‑share impact, and customer‑lifetime‑value metrics, enabling precise measurement of campaign effectiveness. Publishers integrate the rewards engine into their apps to boost repeat visits, deepen loyalty, and open a new revenue stream funded by merchant partners.
Target Audience
Primary customers are performance‑marketing teams at brands and retailers seeking measurable ROI, and fintech or app publishers looking to monetize and retain their user base through embedded rewards.
Features
- Card‑linked offers that trigger rewards instantly on the consumer’s payment method without requiring coupons or codes
- Direct access to first‑party transaction data for high‑precision audience targeting and spend attribution
- Zero‑waste advertising model: merchants pay only for confirmed purchases, ensuring spend aligns with actual revenue
- Dashboard with incremental lift reporting, CLV analysis, and custom performance dashboards, exportable via API
- Publisher SDK that embeds cashback, points, or multi‑currency rewards into existing user experiences to drive engagement and retention
- Secure, HIPAA‑compliant data handling with end‑to‑end encryption and role‑based access controls
- Integration layer for financial institutions to surface offers within banking, investment, or payment apps
- Automated settlement of rewards directly to consumer accounts, reducing friction and increasing redemption rates