The startup offers a social commerce platform that connects consumers directly with farmers and gardeners to purchase certified, chemical-free grocery staples, including fresh produce and FMCG products. This model enables customers to access high-quality goods at lower prices while supporting local agriculture and reducing supply chain inefficiencies.
Funding
$9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often lack direct access to local farmers and gardeners, leading to reliance on traditional grocery supply chains that may compromise freshness and quality. Inefficient supply chains can also inflate prices and reduce the economic benefits for local agricultural producers.
Solution
Mio is a mobile commerce platform designed to connect consumers directly with local farmers and gardeners, providing access to fresh produce and grocery staples. The platform ensures product traceability and adherence to food safety standards by partnering with vetted cooperatives and suppliers. Mio utilizes MAP (Modified Atmosphere Packaging) technology to maintain the freshness of meat products throughout the delivery process. The service offers convenient features such as scheduled delivery, pre-processed food options, and a variety of promotions to enhance the user experience.
Target Audience
The primary target audience includes consumers in Vietnam seeking convenient access to fresh, locally sourced produce and grocery items, as well as local farmers and gardeners looking to expand their market reach.
Features
- Mobile application available on iOS and Android
- Direct connection to local farmers and gardeners
- Stringent supplier vetting to ensure product quality and safety
- MAP technology for meat packaging and preservation
- Scheduled delivery options
- Pre-processed food options to reduce cooking time
- Integrated promotional offers, including discounts for new users and referral bonuses