Minute9 is a communication consultancy that equips elite sports coaches with scientifically validated methods and data-driven tools to optimize half-time talks. The company's proprietary HT Methodology™ and coaching toolbox help coaches deliver more effective, engaging, and strategically impactful half-time experiences. Minute9's services include workshops, video performance analysis, and the development of personalized half-time frameworks.
Funding
Funding not disclosed
Founders
Product
Problem
Half-time talks are a critical moment for strategy adjustment and player motivation, yet many coaches lack a structured, evidence-based approach to delivering them. This often results in misaligned expectations between coaches and players, leading to ineffective communication and missed opportunities to influence the game's outcome.
Solution
Minute9 provides a comprehensive consulting service that combines scientific research with data analysis to enhance half-time communication. The company's proprietary HT Methodology™ offers a structured framework, inspirational content, and player engagement strategies, all tailored to a coach's unique style. Minute9 also conducts workshops and in-depth video analysis of half-time talks, providing actionable feedback to refine a team's approach and build a personalized half-time toolbox for maximum impact.
Target Audience
Minute9's primary customers are coaches and performance directors of elite sports teams seeking a competitive edge through improved half-time communication and player engagement.
Features
- Structured Framework: A clear, step-by-step methodology for delivering effective half-time talks.
- Inspirational Content: A library of quotes, videos, and stories designed to motivate and inspire players.
- Half-Time Video Performance Analysis: An immersive review service that provides constructive feedback on a coach's half-time delivery.
- Constraints-Led Coaching (CLC) Approach: Uses task, environmental, and individual constraints to improve communication and player development.
- Customized Workshops: Interactive sessions that review published research and video examples, adaptable to specific sports and team dynamics.