The startup offers a deterministic analysis platform that enables advertisers to evaluate media delivery by analyzing campaign performance and vendor contributions. This technology helps small to mid-sized advertisers and agencies minimize media waste and enhance marketing attribution through actionable insights.
Funding
$290K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional attribution methods often fail to provide a comprehensive view of advertising performance, leading to wasted ad spend and difficulty in proving marketing effectiveness. Siloed data and reliance on estimations result in incomplete and untrustworthy insights, hindering optimization efforts.
Solution
Mint Measure offers a deterministic analysis platform that provides a complete view of ad performance through its Bi-Modal Attribution methodology. This approach quantifies both the incremental contributions of individual channels and the lift they provide to the overall media mix. By directly measuring over 95% of campaign data and deduplicating users across channels, Mint Measure eliminates the need for estimations and reconciliations with platforms like Google Analytics. The platform delivers actionable insights, enabling advertisers to optimize their ad spend, improve conversion rates, and prove the effectiveness of their campaigns with confidence.
Target Audience
The primary customers are small to mid-sized advertisers and agencies seeking to minimize media waste, enhance marketing attribution, and improve client satisfaction through transparent and actionable insights.
Features
- Bi-Modal Attribution: Measures both channel incrementality and media mix lift for a comprehensive view of ad performance.
- Direct Measurement: Tracks over 95% of campaign data, eliminating the need for estimations.
- Deduplicated Results: Applies first-party data and multiple identity layers to match users across devices and ad channels.
- Estimation-Free Analysis: Parses data without injecting estimations for trustworthy insights.
- CAPI & Server-Side Tracking: Fixes incomplete platform reporting and improves algorithm performance.
- Reporting Dashboard: Centralizes campaign data from all platforms for clear and concise reporting.
- Media Mix Analysis: Identifies top-performing media mixes and opportunities for optimization.
- Channel Incrementality: Uncovers the unique value each ad channel delivers independent of other ads.