Funding
Funding not disclosed
Founders
Product
Problem
Individuals seeking effective teeth whitening often encounter products that cause discomfort, particularly for those with sensitive teeth, or require extended application times. Achieving noticeable results can be a time-consuming process, limiting consistent use and satisfaction.
Solution
Mint offers advanced at-home teeth whitening solutions designed for rapid and effective results, addressing the common issues of sensitivity and time commitment. Their GLO405™ kit utilizes a proprietary formulation to deliver visible whitening in as little as 10 minutes, even for users with sensitive enamel. The product line also includes InstantPurple™ Color Corrector, which leverages color theory to neutralize yellow undertones for an immediate brightening effect. Both products are formulated to be gentle on gums and tooth structure, promoting a comfortable user experience.
Target Audience
Consumers seeking convenient and effective at-home teeth whitening solutions, including those with sensitive teeth or limited time for treatment.
Features
- GLO405™ Teeth Whitening Kit: Provides noticeable whitening in 10 minutes, suitable for sensitive teeth.
- InstantPurple™ Color Corrector: Utilizes color correction technology to neutralize yellow undertones for immediate visual whitening.
- Nano-Hydroxyapatite (nHAp) Integration: Formulated into products to remineralize enamel, strengthen teeth, reduce sensitivity, and prevent future staining.
- Dentist-Developed Formulations: Products are created with professional dental expertise to ensure efficacy and safety.
- Subscription Service: Offers recurring delivery options for continuous product availability and potential cost savings.