Minoa provides an AI-powered value intelligence platform that equips sales teams with instant access to customized business cases and outcome narratives for every deal. The platform generates credible ROI calculations quickly and surfaces context-aware value stories based on deal specifics. This system acts as a centralized record for customer value, connecting product telemetry to realized business impact to support sales and maximize net revenue retention.
Funding
$2.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
SaaS sales teams often struggle to articulate the business value of their product, leading to stalled deals and difficulty justifying purchase decisions to CFOs and complex buying committees. Traditional sales processes rely heavily on feature-based selling and generic problem statements, failing to demonstrate a clear link between product capabilities and tangible business outcomes. This results in longer sales cycles, lower win rates, and difficulty in achieving desired average contract values.
Solution
Minoa provides a value-based selling platform that enables sales teams to co-create personalized business cases with customers, quantifying the impact of product features on their business outcomes. The platform offers a library of templated use cases, ROI calculators, and AI-powered value messaging to help sales representatives consistently articulate value. By aligning go-to-market teams around the value proposition, Minoa helps increase win rates, boost deal sizes, and improve net revenue retention. The platform facilitates collaboration between sales teams and buyers, enabling them to demonstrate the financial impact and ROI of the SaaS solution.
Target Audience
Minoa primarily targets enterprise SaaS sales teams, pre-sales/solution engineers, marketing/sales enablement teams, and customer success teams who need to demonstrate the value and ROI of their product to customers and internal stakeholders.
Features
- Templated use cases and ROI calculators for various industries and business scenarios
- AI-powered value messaging to tailor the value proposition to specific customer needs
- Collaborative workspace for sales teams and customers to co-create business cases
- Integration with CRM systems for seamless data flow and reporting
- Real-time analytics and reporting on the impact of value-based selling efforts
- Customizable dashboards to track key performance indicators (KPIs) related to sales performance
- SOC 2 compliance ensuring data security and privacy