The startup develops subscription management applications that aggregate and analyze users' active subscriptions, enabling them to identify cost-saving alternatives or cancel unnecessary services. By simplifying the management of monthly payments for digital subscriptions and utilities, the platform enhances financial oversight and reduces operational expenses for users.
Funding
$27.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NEFounders
Product
Problem
Many consumers lack a centralized, user-friendly way to manage their various subscriptions, leading to forgotten payments, unwanted renewals, and difficulty in identifying cost-saving opportunities. Banks and fintechs also struggle to provide tools that enhance customer engagement and reduce operational costs related to subscription management.
Solution
Minna Technologies, a Mastercard company, provides a subscription management platform embedded within banking and fintech applications, empowering users to view, manage, and optimize their subscriptions directly within their trusted financial apps. The platform identifies and enriches subscription-related transactions, enabling users to seamlessly subscribe, pause, change plans, receive offers, cancel, change payment methods, unblock card payments, and resubscribe. By integrating Minna's Subscriber API, banks and fintechs can offer a full-lifecycle subscription management experience, driving customer engagement, reducing operational expenses, and increasing revenue opportunities. Minna's solution also benefits subscription businesses by providing a channel to retain, win back, and acquire subscribers through banking apps.
Target Audience
The primary target audience includes banks, fintechs, and subscription businesses seeking to enhance customer engagement, reduce operational costs, and drive revenue growth through embedded subscription management solutions.
Features
- Subscription identification and enrichment to display subscription-related transactions within banking apps
- Automated subscription management engine powered by a centralized merchant registry
- Full-lifecycle subscription management features including cancel/cancel and save, change plan, change payment, pause, offers, and resubscribe
- Payment rail agnostic, identifying subscriptions across card schemes, ACH, and manual bill payments
- Bank-grade security and compliance, adhering to PCI-DSS Level 1 standards
- API enables subscription businesses to access all functionality with a single, scalable integration
- Management of complex edge cases such as multi-service providers and subscriptions paid via third parties