Emma Tapper
Founder
M
Miniml
This startup manufactures eco-friendly cleaning products using biodegradable, vegan, and cruelty-free formulations within a closed-loop, zero-waste supply chain. Their reusable and refillable cleaning system reduces single-use plastic waste and promotes sustainable consumption practices in cleaning, laundry, and personal care.
- Clean Technology
- Consumer Goods
Updated 6 months ago
Funding
Raised to date
$560KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Scott Rudd
Co-Founder
Product
Problem
Traditional cleaning and personal care products rely heavily on single-use plastic packaging, contributing significantly to environmental pollution and landfill waste. Consumers seeking sustainable alternatives often find it challenging to reduce their plastic footprint without sacrificing product quality or convenience.
Solution
Miniml offers a closed-loop refill system for household cleaning and personal care products, designed to eliminate single-use plastic waste. Customers purchase a "forever bottle" and then order refills in returnable containers or pouches. Once emptied, these refills are sent back to Miniml for cleaning and reuse, creating a circular economy. The company's formulations are vegan, cruelty-free, and biodegradable, ensuring minimal environmental impact. By focusing on reusable packaging and eco-conscious ingredients, Miniml enables consumers to adopt sustainable consumption practices without compromising on product performance or convenience.
Target Audience
Environmentally conscious consumers looking to reduce their plastic waste and adopt sustainable household and personal care practices are the primary customers.
Features
- Closed-loop system: Emptied refill containers are returned, sanitized using a non-thermal UVC process, and reused.
- Wide range of products: Includes laundry detergents, washing-up liquids, multi-surface cleaners, hand soaps, shampoos, and body washes.
- Bulk refills: Available in 1L pouches and 5L jerrycans to minimize packaging.
- Starter kits: Provide an initial "forever bottle" and refill pouch to begin the closed-loop cycle.
- Vegan and cruelty-free: All products are formulated without animal-derived ingredients and are not tested on animals.
- Biodegradable formulas: Ingredients are readily biodegradable, reducing environmental impact.
- Subscription service: Offers convenient recurring deliveries of refills.
- Scent options: Products available in various natural fragrances, as well as unscented options.