Minimist
Minimist provides an AI-powered mobile platform that helps charity retailers create complete product listings from just two photos, including auto-generated titles, descriptions, and data-driven price recommendations based on millions of recent sales. The platform automates cross-posting to marketplaces like eBay, Vinted, and Depop, and automatically delists items once sold, reducing upload time from 20–30 minutes to seconds. It is trusted by 30+ charity retailers globally, including Helen & Douglas House, which doubled its daily listing volume and achieved record sales.
- Commerce & Shopping
- Retail Technology
- Fashion Technology
- Artificial Intelligence
- Software Only
Funding
Raised to date
€1.4MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Est. $1.5Macross 2 rounds
€1M · Pre-Seed
Announced Mar 2026 · from article date
Disclosed cumulative: $1.5M
Founders
Founder details are not available yet.
Product
Problem
Charity retailers face a significant bottleneck in e-commerce because manually creating product listings is time-consuming, often taking 20–30 minutes per item. This limits the volume of stock they can get online, and without accurate pricing data, items may sit unsold or be priced incorrectly, reducing potential revenue.
Solution
Minimist provides a mobile-first AI co-pilot designed specifically for charity and second-hand retailers. By simply taking a photo, the platform instantly generates a complete product listing, including a title, description, and a data-driven price recommendation based on millions of recent sales across multiple marketplaces. The solution streamlines the entire workflow, allowing staff to decide with a single swipe whether an item goes to the shop floor or straight to online listing, reducing upload time from minutes to seconds and enabling teams to significantly increase their online sales output. The platform also automates cross-posting to multiple marketplaces and delists items automatically once sold on any channel.
Target Audience
The primary customers are charity retailers, thrift stores, and professional second-hand sellers, including multi-location organizations with large teams of staff and volunteers, who need to scale their online sales operations.
Features
- AI-powered photo recognition that generates complete product titles, descriptions, and attributes in seconds
- Instant pricing research that analyzes millions of sold listings to suggest an accurate market price, considering local market data and platform-specific trends
- Automated listing creation and cross-posting to multiple marketplaces like eBay, Vinted, and Depop, with SEO-optimized content to improve discoverability
- Virtual ghost model and automated sizing features that help customers visualize items and reduce returns, with measurements calculated automatically from a single photo
- Fake item warnings to help sellers avoid listing counterfeit goods from commonly duped brands
- A dedicated mobile app that allows staff and volunteers to list items from anywhere in the shop, with a simple swipe interface for routing items to the correct sales channel
- Centralized dashboard for managing listings, orders, analytics, and shipping across all connected shops