Minerva provides a consumer intelligence platform that enriches prospect records with verified personal, financial, and professional attributes from a proprietary identity graph covering over 250 million U.S. adults. Its AI‑driven scoring and look‑alike generation prioritize high‑intent leads, while real‑time APIs and batch feeds integrate directly with CRMs, CDPs, and data warehouses to automate enrichment at scale.
Funding
Funding not disclosed
Founders
Product
Problem
Companies that sell consumer products often rely on incomplete or outdated contact data, leading to inefficient prospecting, low conversion rates, and high customer‑acquisition costs. Manual enrichment of leads across multiple channels consumes sales and marketing resources without guaranteeing accuracy or relevance.
Solution
Minerva delivers a unified consumer intelligence platform that enriches each prospect with verified personal and professional attributes—including phone, email, employment, income, net‑worth, property, and social profiles—drawn from a proprietary identity graph covering over 250 million U.S. adults. The service provides AI‑driven predictive scoring and look‑alike audience generation, enabling teams to prioritize high‑intent leads and expand pipelines with data‑backed segments. Real‑time APIs and batch data feeds integrate directly into CRMs, CDPs, and data warehouses, automating enrichment at scale while maintaining SOC 2 and CCPA compliance. By surfacing full‑context profiles, Minerva reduces manual research, shortens sales cycles, and improves campaign ROI across email, phone, and digital channels.
Target Audience
The primary users are B2B2C sales and marketing teams at enterprises and mid‑size firms that require accurate consumer‑level data to drive prospecting, lead scoring, and multi‑channel campaign activation.
Features
- Proprietary identity graph that links personal, financial, and professional signals to create a single, ranked consumer profile.
- Machine‑learning scoring models that assign conversion likelihood and generate look‑alike segments on demand.
- RESTful real‑time API and high‑throughput batch feed for seamless integration with CRM, CDP, and data‑warehouse pipelines.
- Out‑of‑the‑box connectors for major SaaS platforms (e.g., Salesforce, HubSpot, Marketo, Snowflake) and native support for ETL workflows.
- Data hygiene engine delivering >70 % match rates with verified phone numbers, emails, and LinkedIn‑derived titles.
- Privacy‑first architecture adhering to SOC 2 Type 1/2 and CCPA standards, with role‑based access controls and end‑to‑end encryption.
- Customizable enrichment endpoints that allow clients to augment first‑party data with Minerva’s high‑fidelity attributes.