MindUp is a mental performance training company that helps athletes and professionals manage stress, build focus, and unlock their full potential through a scientifically grounded methodology. The company combines psychological assessment with personalized training programs to deliver measurable improvements in performance under pressure. MindUp's approach is used by professional athletes, including Serie A footballers and motocross champions, as well as corporate leaders and university programs.
Funding
Funding not disclosed
Founders
Product
Problem
High-stakes environments—whether in professional sports or business—generate intense pressure that can impair decision-making, emotional regulation, and overall performance. Many individuals lack the tools to manage chronic stress, leading to anxiety, burnout, and underperformance despite their technical skills and experience.
Solution
MindUp provides a structured mental training program based on the Psychology of Potenziamento (Empowerment Psychology), designed to help individuals understand and optimize their cognitive and emotional "functioning" under pressure. The program begins with a scientific assessment to establish a baseline of an individual's reactions and behaviors, followed by a customized training path that targets specific challenges. Through a combination of stress-management techniques, cognitive reframing, and practical tools, MindUp helps clients transform anxiety into focused energy, improve concentration, and build sustainable high-performance habits. The methodology is applied across sports, corporate, and academic settings, with a focus on delivering concrete, measurable change rather than superficial motivation.
Target Audience
MindUp's primary customers are professional athletes, corporate executives, and high-performing individuals in demanding roles, as well as educational institutions like MBA programs seeking to develop future leaders.
Features
- Initial scientific assessment to measure individual stress responses, behavioral patterns, and performance baselines
- Personalized training programs tailored to specific challenges and goals, rather than a one-size-fits-all approach
- Techniques for managing chronic stress, including strategies to reduce physical symptoms like headaches and stomach issues
- Methods to reframe pre-competitive anxiety into focused energy and determination
- Practical tools for improving concentration, communication, and leadership in high-pressure situations
- Applications across diverse fields, including professional sports (Serie A, motocross, rally), corporate leadership, and university MBA programs