MindBay offers an AI‑guided cognitive‑behavioral therapy (CBT) platform that helps users manage anxiety and overwhelm by teaching therapist‑backed coping skills through a conversational app. Users receive an instant, confidential session for free, then can continue with a subscription at £13.99 per month, and the service is being piloted with NHS GP surgeries to ensure clinical compliance. The app breaks down mental‑health challenges into simple steps, enabling users to track progress and build lasting resilience.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals experiencing anxiety or stress find it difficult to access timely, affordable, and confidential mental‑health support, especially outside of regular clinic hours or without a referral.
Solution
MindBay delivers an AI‑guided cognitive‑behavioral therapy (CBT) platform that provides instant, on‑demand access to therapist‑derived stress‑management techniques through a mobile app. The service offers a free introductory session and a subscription model with no credit‑card requirement, allowing users to engage in guided CBT exercises confidentially at any time. By leveraging AI to emulate therapist‑crafted interventions, MindBay helps users build lasting coping skills without the need for in‑person appointments. The platform is being piloted in NHS GP surgeries, integrating with existing primary‑care pathways to support mental‑health resilience. Users can cancel anytime, ensuring flexibility and low barrier to entry.
Target Audience
Primary users are adults in the UK experiencing anxiety, stress, or mild to moderate mental‑health concerns who seek convenient, low‑cost self‑help tools, as well as NHS primary‑care providers looking to augment patient support.
Features
- AI‑driven CBT modules that replicate evidence‑based therapist techniques for stress and anxiety management
- Instant, 24/7 access via a mobile app with no credit‑card onboarding required
- Confidential, HIPAA‑style data handling and compliance with UK health regulations
- Free first session to introduce users to the platform before committing to a subscription
- Integration pilot with NHS GP surgeries to align with public‑health mental‑health initiatives
- Simple monthly subscription at £13.99 with easy cancellation at any time