Mimica develops temperature-sensitive labels and caps that provide real-time freshness indicators for perishable foods and beverages, changing texture to signal spoilage. This technology reduces food waste by allowing brands to extend expiry dates based on actual storage conditions while informing consumers of true product longevity.
Funding
$650.6K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Current expiration dates on perishable goods are often conservative, leading to unnecessary disposal of food and beverages that are still safe for consumption. Consumers lack a reliable way to assess the true freshness of products based on actual storage conditions, contributing to significant food waste.
Solution
Mimica has developed Bump, a temperature-sensitive label and cap technology that provides a real-time indication of food and beverage freshness. The Bump indicator changes texture to signal spoilage, allowing brands to extend expiry dates based on actual storage conditions while informing consumers of true product longevity. This dynamic expiry system reduces waste by providing accurate freshness information, accounting for temperature fluctuations that affect product degradation. The technology is available as a cap or tag, responding to temperature changes and becoming bumpy when the food or drinks actually spoil.
Target Audience
Mimica's primary customers are food and beverage brands seeking to reduce waste, extend shelf life, and improve consumer trust, as well as retailers aiming to optimize inventory management and reduce spoilage losses.
Features
- Temperature-sensitive material that degrades at the same rate as the food product
- Tactile indicator that becomes bumpy to indicate spoilage
- Capability to print longer expiry dates based on reasonable storage conditions
- Tag and cap form factors compatible with a range of perishable goods
- Potential to extend shelf life by up to 25%