Mimbi offers a retail media analytics platform that automates data integration and analysis across various sales channels, enabling brands and agencies to optimize their advertising budgets with precise, SKU-level insights. By centralizing commerce, advertising, and sales metrics, Mimbi helps users make data-driven decisions that enhance profitability and drive incremental sales growth.
Funding
$1.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and agencies struggle to efficiently analyze fragmented data across diverse retail channels, marketplaces, and direct-to-consumer (D2C) platforms. Manual data integration and analysis are time-consuming, error-prone, and hinder the ability to make timely, data-driven decisions for optimizing advertising spend and maximizing sales. This complexity makes it difficult to gain a comprehensive understanding of marketing performance and identify opportunities for incremental growth.
Solution
Mimbi offers a retail media analytics platform that automates data integration, standardization, and analysis across various sales channels, providing brands and agencies with SKU-level insights to optimize advertising budgets and drive incremental sales. The platform centralizes commerce, advertising, and sales metrics from online retailers, marketplaces, and D2C channels, enabling users to gain a unified view of their retail media performance. By leveraging AI-enhanced analytical precision, Mimbi accurately matches and harmonizes data from diverse sources, ensuring data integrity and relevance. Standardized reporting templates, automated data pipelines, and visualizations help users make informed decisions, enhance profitability, and accelerate growth across online retail and marketplace channels.
Target Audience
Mimbi primarily serves brands, agencies, sellers, consultancies, and retailers seeking to optimize their retail media investments and drive incremental sales growth across online channels.
Features
- Automated data integration from commerce, advertising, and sales metrics across major platforms
- AI-enhanced analytical precision for accurate data matching and harmonization
- Standardized reporting templates and automated data pipelines
- Customizable dashboards and visualizations for quick identification of key segments
- SKU-level insights into retail media performance
- Cross-channel cannibalization prevention
- Support for harmonizing KPIs and creating custom metrics
- Pre-built connectors to 100+ commerce media networks