Provides an app that uses psychological science to reduce needle fear in children by teaching them evidence-based coping strategies through animated videos and gamified practice. The platform also educates parents and clinicians on effective techniques, creating personalized "Game Day Plans" to improve the injection experience and prevent long-term phobias.
Funding
Funding not disclosed
Founders
Product
Problem
Many children experience significant fear and distress related to needles, leading to avoidance of necessary vaccinations and medical procedures. Traditional methods of managing needle fear may be ineffective or even harmful, potentially contributing to long-term phobias. Parents and clinicians often lack adequate training and resources to effectively support children during injections.
Solution
Mighty Jo provides a digital platform that uses psychological principles to reduce needle fear in children. The platform teaches children evidence-based coping strategies through animated videos featuring the character Mighty Jo and gamified practice exercises. It also offers educational resources for parents and clinical staff, providing them with the knowledge and tools to create a supportive and positive injection experience. The platform helps users develop personalized "Game Day Plans" that empower children and improve outcomes.
Target Audience
The primary target audience includes children aged 6-17 who experience needle fear, their parents, and clinical staff in pediatric settings.
Features
- Animated video series featuring Mighty Jo, teaching children coping strategies in an engaging format.
- Gamified practice exercises that reinforce learned skills and provide positive reinforcement.
- Educational modules for parents covering essential information and techniques for supporting their child.
- Training resources for clinical staff on effective needle distress management strategies.
- Personalized "Game Day Plan" creation tool, allowing children and parents to collaboratively plan for injections.
- Badge system to track progress and motivate children to continue practicing coping strategies.