MidwayPlus provides a B2B eCommerce platform that integrates manufacturers' inventory and order management systems, enabling direct transactions with resellers while ensuring sales tax compliance across multiple jurisdictions. This technology addresses the lack of visibility and control in the aftermarket automotive industry, allowing manufacturers to streamline operations and enhance customer relationships.
Funding
Funding not disclosed
Founders
Product
Problem
Manufacturers in the aftermarket automotive industry often lack direct visibility and control over their sales channels, leading to inefficiencies and lost revenue opportunities. Managing orders, inventory, and sales tax compliance across multiple jurisdictions can be complex and time-consuming. Reliance on traditional distribution models limits manufacturers' ability to connect directly with resellers and understand end-customer demand.
Solution
MidwayPlus offers a B2B eCommerce platform designed to integrate manufacturers' inventory and order management systems, enabling direct transactions with resellers. The platform provides manufacturers with greater control over their sales channel, allowing them to set pricing, manage promotions, and build stronger relationships with their buyers. By streamlining order processing and automating sales tax compliance, MidwayPlus reduces administrative overhead and improves operational efficiency. The platform's integrated tools and analytics provide manufacturers with real-time visibility into sales data, customer behavior, and product performance, empowering them to make informed business decisions and optimize their go-to-market strategy.
Target Audience
The primary target audience includes aftermarket automotive parts manufacturers seeking to enhance their direct sales capabilities, improve channel visibility, and streamline operations.
Features
- Company Store Dashboard: Provides a centralized view of key metrics, order status, top customers, and recent activity.
- Product Data Management: Enables manufacturers to manage product information, pricing, packaging, shipping, compliance, warranties, and returns.
- Freight and Order Configuration: Allows manufacturers to specify fulfillment expectations, backorder policies, shipping cutoffs, and international settings.
- Metrics and Data Tracking: Offers insights into sales, averages, orders, customer behavior, and product preferences with drill-down capabilities.
- Promotion Builder: Facilitates the creation of custom coupons, rebates, and discount offers with eligibility settings.
- Sales Tax Compliance: Automates sales tax collection, handling, and filing across multiple jurisdictions.
- Live Inventory Feed: Provides real-time inventory visibility to resellers, reducing inquiries and improving order accuracy.
- Custom Listings and Pricing: Supports tiered pricing, bulk pricing, scheduled pricing, and reseller access control.
- Mobile Accessibility: Offers full mobile responsiveness for access on any device.