NOALVO provides a data-driven platform for out-of-home media planning, allowing advertisers to strategically select locations based on geolocation and social media data. The service enables users to assess campaign coverage, reach, and frequency metrics before launching, ensuring effective media placement and performance evaluation.
Funding
$615.7K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
C2Founders
Product
Problem
Traditional out-of-home (OOH) advertising planning lacks the data-driven precision of digital media, making it difficult for advertisers to strategically select locations and accurately assess campaign performance. Advertisers struggle to efficiently target specific demographics and measure the true reach, frequency, and impact of their OOH campaigns.
Solution
NOALVO offers a data-driven platform that brings the analytical capabilities of digital advertising to out-of-home media planning. By integrating geolocation and social media data, the platform enables advertisers to strategically select OOH locations based on audience demographics and traffic patterns. Users can evaluate campaign coverage, reach, frequency, and cost-per-reach (CPR) metrics before launch, optimizing media placement for maximum impact. The platform also provides comprehensive post-campaign reports to evaluate performance and refine future strategies.
Target Audience
The primary target audience includes advertisers, media agencies, and marketing professionals seeking to improve the efficiency and effectiveness of their out-of-home advertising campaigns.
Features
- Geolocation-based targeting to identify OOH locations with high concentrations of the target audience
- Integration of social media data to understand audience interests and behaviors around specific locations
- Pre-campaign analysis of coverage, reach, frequency, and CPR metrics
- Post-campaign reporting with clear metrics to evaluate campaign performance
- Access to a wide network of OOH media formats and locations across Brazil
- Digital platform for easy planning, buying, and execution of OOH campaigns