Midfy is a platform that centralizes Joint Business Plan (JBP) management for retailers and manufacturers, enabling real-time tracking of trade marketing actions and campaign performance. By organizing agreements and providing measurable insights, it enhances collaboration and accountability, ultimately driving sales growth at the point of sale.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers and manufacturers often struggle to effectively manage Joint Business Plans (JBPs), leading to misalignment, poor execution of trade marketing actions, and difficulty in tracking campaign performance. This lack of centralized management and real-time visibility hinders collaboration and reduces accountability, ultimately impacting sales growth at the point of sale.
Solution
Midfy is a platform designed to centralize the management of Joint Business Plans (JBPs) between retailers and manufacturers, fostering collaboration and driving sustainable growth. The platform enables users to organize, execute, and validate agreements through a structured methodology. It facilitates real-time management of trade marketing actions in both physical stores and digital channels, ensuring that all stakeholders are aligned and informed. By providing measurable insights into campaign performance, Midfy enhances accountability and allows for data-driven adjustments to optimize results.
Target Audience
Midfy targets both retailers seeking to improve supplier collaboration and increase sales, and manufacturers aiming to scale agreements effectively with enhanced visibility and control.
Features
- Centralized JBP management, providing a single source of truth for all agreements and related activities.
- Real-time tracking of trade marketing actions executed in physical stores and digital channels.
- Collaborative platform for retailers and manufacturers to align objectives, KPIs, and action plans.
- Tools for documenting and sharing growth objectives, KPIs, and action plans related to JBP agreements.
- Performance monitoring and reporting, offering insights into the impact of JBP initiatives.
- Secure storage of historical data and records of commercial actions, ensuring transparency and governance.
- Mobile access for on-site verification of actions via photo and proof-of-execution uploads.