Midddleman provides a platform for African businesses to facilitate secure payments to Chinese suppliers by enabling the purchase of Chinese Yuan (RMB) and funding Alipay wallets within minutes. The service also includes logistics management and escrow features, addressing the challenges of trust and payment delays in cross-border e-commerce transactions.
Funding
Funding not disclosed
Founders
Product
Problem
African businesses face challenges in making secure and timely payments to Chinese suppliers due to currency exchange complexities, trust issues, and inefficient logistics. Traditional payment methods can be slow and expensive, hindering smooth cross-border e-commerce transactions.
Solution
Midddleman provides a platform that streamlines payments from African businesses to Chinese suppliers by enabling the purchase of Chinese Yuan (RMB) and facilitating transfers to Alipay wallets. The platform offers competitive Naira exchange rates and aims for transfer completion within minutes. Additionally, Midddleman integrates logistics management services, allowing users to compare delivery fees from multiple providers. To address trust concerns, the platform offers an escrow service, holding payments until transactions are completed to the buyer's satisfaction.
Target Audience
The primary target audience is African e-commerce businesses that source goods from Chinese suppliers.
Features
- RMB purchase and Alipay wallet funding with competitive Naira exchange rates.
- Logistics management tool to compare delivery fees from multiple providers.
- Escrow service to secure transactions between buyers and sellers.
- Delivery tracking from pick-up to drop-off with automated customer updates.
- Payment prompts via SMS and email with unique release codes and dispute links.
- E-commerce community access for learning and networking.