This startup offers a lightweight 18 KB solution that enhances website performance through an AI-driven visual editor, enabling users to design and implement new web experiences efficiently. It addresses the challenge of slow-loading pages by providing a streamlined alternative to existing optimization tools.
Funding
Funding not disclosed

Founders
Product
Problem
Many websites suffer from slow loading times, negatively impacting user experience and SEO rankings. Existing A/B testing tools often exacerbate this problem due to their large script sizes, leading to biased test results and lost conversions.
Solution
Mida.so offers a lightweight A/B testing platform designed to minimize impact on website performance. Its streamlined script, significantly smaller than competing solutions, ensures fast loading times and unbiased experiment data. The platform provides a no-code visual editor, enabling marketers to create and deploy new website variations without developer assistance. Mida.so integrates with popular web platforms and analytics tools, empowering users to optimize their websites for improved conversion rates and user engagement. By prioritizing speed and ease of use, Mida.so helps marketers run effective A/B tests without sacrificing site performance or SEO.
Target Audience
Mida.so primarily targets CRO marketers and digital experience agencies seeking a fast, easy-to-use A/B testing solution that won't compromise website performance.
Features
- Lightweight script (8kb) for minimal impact on site speed and SEO
- No-code visual editor for creating and deploying website variations
- A/B split testing and URL redirect testing
- Feature flagging and web personalization capabilities
- Support for Single Page Applications (SPA)
- Integration with Google Analytics 4, Google Tag Manager, Slack, and Webhooks
- Compatibility with WordPress, Shopify, Webflow, WooCommerce, ClickFunnels, and Wix
- Cross-domain testing support
- Traffic Distribution Visualization
- Two-Tailed Frequentist Testing
- Revenue Per Unique Conversion (RPC)