Micropow develops an all-natural encapsulation technology that enhances the stability and shelf life of aromas and flavors in food and beverage products. This solution mitigates the rapid degradation commonly seen in traditional flavoring agents, providing manufacturers with a more reliable option for flavor retention.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Plant-based food manufacturers face challenges in replicating the taste, texture, and appearance of traditional meat and dairy products. Conventional ingredients often fall short in delivering the desired sensory experience, impacting consumer acceptance and product quality.
Solution
microPow develops plant-based fat powders designed to enhance the sensory attributes of plant-based foods. Their clear-label fat powders improve the juiciness, workability, and overall appeal of plant-based alternatives. By encapsulating plant-based fats, microPow's technology allows for effortless blending during manufacturing, resulting in products that closely mimic the taste and texture of animal-derived counterparts. The company's product line includes solutions for juiciness enhancement, functional fat delivery, iron bioavailability boosting, and color shift optimization in plant-based meats.
Target Audience
The primary target audience includes plant-based food manufacturers seeking to improve the taste, texture, and nutritional profile of their products.
Features
- Juiciness Supercharger: Enhances juiciness while reducing fat and calorie content.
- Functional Fat Powder: Improves workability and sensory appeal during manufacturing.
- Iron Booster: Increases iron absorption and bioavailability from plant-based sources.
- Exberry® Compound Red range: Optimizes the appearance of plant-based meats throughout the customer journey (co-developed with GNT).
- Clear-label ingredients: Responsibly sourced, sustainable, natural, and plant-based.
- Non-palm and non-hydrogenated fats.