MGME Neurotech conducts research focused on the cognitive processes underlying social decision-making, leadership, and conformity. The company investigates how social and emotional factors influence brain processing in professional and group environments. This research provides insights into the mechanisms that differentiate leaders from followers in evidence accumulation and choice selection.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional methods of assessing soft skills, such as decision-making and leadership potential, often rely on subjective evaluations and indirect measures, leading to biased or inaccurate insights. This makes it difficult for organizations to optimize team performance, identify leadership potential, and provide targeted upskilling opportunities.
Solution
MGME Neurotech provides an objective, neuroscience-based assessment tool called EyeQ that leverages advanced technologies and AI to measure and enhance critical soft skills. The EyeQ assessment uses a gamified, webcam-based interface to analyze an individual's decision-making processes in real-time. By combining neuro- and behavioral science with eye-tracking technology, EyeQ generates a unique decision-making profile that uncovers biases and identifies areas for improvement. The resulting data-driven insights help consultants, organizations, and individuals unlock human potential by improving decision-making, cognitive and behavioral performance, leadership, communication, stress management, and team effectiveness.
Target Audience
MGME Neurotech primarily serves consultants, coaches, HR professionals, and organizations seeking objective and data-driven insights into soft skills for talent management, leadership development, and team optimization.
Features
- Webcam-based, gamified assessment accessible anywhere, anytime
- Analysis of decision-making processes in real-time using neuro- and behavioral science
- Eye-tracking technology to generate a unique decision-making profile
- Identification of individual blind spots and areas for improvement
- Comprehensive and easy-to-understand reports with actionable advice
- Integration of machine learning and statistics into core analysis algorithms
- Online platform for viewing and downloading assessment results