Mexture provides B2B companies with analytics that track the lead generation and revenue impact of their LinkedIn posts by connecting to their CRM and Google Tag Manager. The platform automatically recommends high-conversion topics, enabling businesses to optimize their content strategy and maximize ROI on LinkedIn.
Funding
Funding not disclosed
Founders
Product
Problem
B2B companies lack clear visibility into how their LinkedIn posts contribute to lead generation and revenue, making it difficult to optimize content strategy and justify investment in LinkedIn as a marketing channel. Relying on top-of-funnel metrics like impressions and engagement provides limited insight into actual conversions and ROI. This lack of data-driven insights leads to wasted effort and suboptimal content performance.
Solution
Mexture provides B2B companies with analytics that directly connect LinkedIn posts to lead generation and revenue impact by integrating with their CRM and Google Tag Manager. The platform tracks which LinkedIn posts are generating leads and revenue, identifies high-conversion topics, and automatically suggests topics with high ROI potential. By connecting post interactions with leads and website activities, Mexture enables businesses to determine the revenue generated from specific topics and optimize their content strategy accordingly. This allows companies to make informed decisions about their LinkedIn marketing efforts and maximize their return on investment.
Target Audience
Mexture's primary customers are B2B marketing teams and founders who want to understand and improve the lead generation and revenue impact of their LinkedIn content.
Features
- Connects to LinkedIn accounts to automatically track all posts without requiring links or UTM parameters.
- Integrates with CRM systems to link post interactions with leads and contacts.
- Connects to Google Tag Manager to track the impact of posts on website activities.
- Identifies which posts are generating leads and revenue.
- Uncovers topics that lead to higher-than-average conversion rates.
- Provides automated topic suggestions based on potential ROI.
- Offers a dashboard to view the pipeline generated from common post topics.