meutudo offers a fully digital platform for efficient credit solutions in Brazil, enabling users to simulate and secure personal loans, including FGTS advances and payroll loans, through a user-friendly app. The service addresses high borrowing costs by providing competitive interest rates and personalized financial guidance, ensuring transparency and accessibility for over 13 million users.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many Brazilians face difficulties accessing affordable credit solutions due to high interest rates and complex application processes. Traditional lending platforms often lack transparency and personalized guidance, leaving users vulnerable to unfavorable loan terms.
Solution
meutudo is a fully digital platform that provides Brazilians with efficient and secure credit solutions, including payroll loans, FGTS (Fundo de Garantia do Tempo de Serviço) advances, and credit cards. Through a user-friendly mobile app and website, meutudo empowers users to simulate loan options, access competitive interest rates, and receive personalized financial guidance. The platform leverages technology to streamline the borrowing process, offering a transparent and accessible experience for over 13 million users seeking to improve their financial well-being.
Target Audience
The primary target audience includes individuals in Brazil seeking affordable and accessible credit solutions, such as private-sector employees, retirees and pensioners (INSS), and FGTS account holders.
Features
- Digital platform accessible via mobile app and website for loan simulation and application
- Offers payroll loans (consignado), FGTS Saque-Aniversário advances, and credit cards
- Provides a "Pix Parcelado" feature, allowing users to convert their credit limit into instant Pix transfers
- Enables portability of existing payroll loans to meutudo for potentially better terms
- Offers a benefits card (cartão benefício) for INSS beneficiaries
- Employs anti-fraud technology and adheres to regulations set by the Central Bank of Brazil
- Provides a salary increase simulator to help users plan their finances
- Offers a secure income insurance product for FGTS Saque-Aniversário advances