metru is an HR portal that enables candidates to create video applications, showcasing their motivations and personality alongside their professional qualifications. This approach addresses the limitations of traditional written applications by providing recruiters with a more authentic and comprehensive view of potential hires, enhancing the preselection process in recruitment.
Funding
$234.3K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional written job applications often fail to capture a candidate's personality, motivation, and soft skills, making it difficult for recruiters to assess cultural fit and potential beyond stated qualifications. This reliance on resumes and cover letters can lead to missed opportunities for both candidates and employers.
Solution
Metru provides a video-based application platform that allows candidates to showcase their personality, communication skills, and motivations alongside their professional qualifications. The platform enables candidates to create short video statements highlighting their experiences, skills, and fit for a specific role or company culture. Recruiters can then review these video applications to gain a more authentic and comprehensive understanding of potential hires, improving the pre-selection process and identifying candidates who might be overlooked based on written materials alone. The platform aims to bridge the gap between traditional resumes and in-person interviews, providing a richer and more engaging way for candidates to present themselves.
Target Audience
The primary target audience includes job seekers looking to differentiate themselves from other candidates and recruiters seeking a more engaging and insightful way to evaluate potential hires.
Features
- Mobile app for recording and submitting video applications
- Integration of video statements into a digital career profile
- Video job postings that allow companies to showcase their culture and team
- Job board for candidates to discover video-based job opportunities
- Automated inclusion of video content within application materials