Metrikal provides a centralized dashboard for tracking App Store Optimization (ASO) and Apple Search Ads (ASA) performance by aggregating data from sources like App Store Connect and Google Play Developer Console. This enables app marketers to quantify the impact of their ASO efforts on user acquisition and make data-driven decisions to enhance keyword rankings and conversion rates.
Funding
Funding not disclosed
Founders
Product
Problem
App marketers often struggle with fragmented data across various platforms like App Store Connect, Google Play Developer Console, and Apple Search Ads, making it difficult to get a holistic view of App Store Optimization (ASO) and Apple Search Ads (ASA) performance. This lack of centralized data hinders the ability to accurately measure the impact of ASO efforts on user acquisition and optimize strategies effectively.
Solution
Metrikal provides a centralized dashboard that aggregates data from multiple sources, including App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action, to offer a unified view of ASO and ASA performance. By visualizing the relationship between organic and paid user acquisition on a keyword level, Metrikal enables app marketers to quantify the impact of their ASO efforts, understand the synergy between ASO and ASA, and make data-driven decisions to improve keyword rankings and conversion rates. The platform tracks ASO changes and campaigns, providing insights into how these changes affect key performance indicators (KPIs) and keyword rankings.
Target Audience
Metrikal is designed for UA managers, ASO managers, CEOs, and marketing executives who need to track app marketing KPIs, quantify the impact of ASO efforts, and make data-driven decisions to improve app performance.
Features
- Aggregates data from App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action into a single dashboard.
- Visualizes the relationship between App Store Optimization (ASO) and Apple Search Ads (ASA) on a keyword level.
- Tracks ASO changes and campaigns to understand their impact on KPIs and keyword rankings.
- Provides a variety of reporting options to view KPIs and identify app marketing opportunities.
- Quantifies the impact of advertising spend on organic user acquisition.
- Requires no coding or SDK integration; users simply share their App Store Connect, Google Play Developer Console, and Apple Search Ads logins.