MetricWorks offers a unified measurement platform that integrates Marketing Mix Modeling (MMM), last-touch attribution, and causal analysis to provide accurate insights into mobile advertising performance without relying on device IDs. The platform addresses measurement gaps by delivering a daily cohorted incrementality metric, enabling marketers to optimize their return on ad spend (ROAS) and reduce misattribution by 50%.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile marketers face challenges in accurately measuring advertising performance due to increasing privacy regulations and the limitations of traditional attribution methods like last-touch. These methods often lead to misattribution and an incomplete understanding of the true value of marketing efforts across various channels, including offline and influencer campaigns. The complexity of the modern marketing landscape, with its multiple touchpoints and data silos, further exacerbates these measurement gaps.
Solution
MetricWorks offers an AI-powered unified measurement platform that integrates Marketing Mix Modeling (MMM), causal inference, and incrementality testing to provide a comprehensive view of mobile advertising performance. The platform delivers a daily cohorted incrementality metric, enabling marketers to identify the true value of their mobile advertising and optimize return on ad spend (ROAS). By triangulating multiple signals, MetricWorks reduces misattribution and provides a more accurate understanding of marketing effectiveness compared to last-touch attribution. The platform's AI models generate thousands of models daily, providing real-time insights and facilitating data-driven decision-making.
Target Audience
The primary target audience includes mobile marketers, growth marketing managers, and performance marketing directors seeking accurate, privacy-safe measurement solutions to optimize their advertising spend and improve ROAS.
Features
- AI-powered models with 97% prediction accuracy, improving results by 30% compared to last-touch attribution
- Daily cohorted MMM for real-time processing and decision-making
- Causal learning framework that triangulates multiple signals for improved marketing performance
- Seamless integration with top MMPs like AppsFlyer, Singular, and Adjust via a single API key
- Measurement of all channels, including offline, influencers, and out-of-home (OOH) advertising
- Incrementality testing to uncover the true value of marketing efforts
- Unified metrics data alongside last-touch data for a comprehensive view of performance