The startup offers an accounting application that automates financial processes for small and medium-sized enterprises, enabling users to generate accurate financial reports without requiring accounting expertise. By providing real-time insights and simplifying strategic decision-making, the application helps businesses save time and reduce operational costs.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.


Founders
Product
Problem
Small and medium-sized businesses often struggle to understand their financial data due to a lack of time, expertise, and centralized financial information. This can lead to poor decision-making and difficulties in tracking key performance indicators.
Solution
Metric provides a financial analytics application designed to simplify financial processes and provide real-time insights for business owners without requiring accounting expertise. The platform centralizes financial data from various sources, offering a comprehensive snapshot of business performance through an intuitive dashboard. By automating financial reporting and providing sector-specific tips, Metric empowers users to make informed decisions, optimize expenses, and drive business growth. The application also offers an AI-powered finance co-pilot, integrations with popular tools, and options for dedicated accountant support.
Target Audience
The primary target audience includes small and medium-sized business owners and founders who need a simple and efficient way to understand their financial performance and make data-driven decisions.
Features
- Real-time financial dashboard for tracking key metrics such as customer acquisition cost, revenue, and retention
- Automated generation of profit and loss, income, expense, VAT, customer, vendor, and product reports
- Integration with accounting and e-commerce tools like QuickBooks, Zoho Books, Shopify, and Salla for a consolidated financial view
- Automated recurring transactions with customizable frequency
- Invoice generation with customizable templates and direct sending to customers
- Accounts payable and receivable tracking with partial payment support and reminders
- VAT calculation for each transaction
- User access roles for team collaboration
- AI-powered financial analysis with industry benchmarks and growth projections
- Mobile application for both iOS and Android