Metrabell converts WhatsApp and Instagram direct messages into scored, valued, and trackable leads, allowing businesses to prioritize conversations that generate revenue. By connecting via Meta APIs and uploading a service catalogue, the platform automatically assigns monetary value to each lead, provides live pipeline tracking, SLA monitoring, and AI‑assisted team management, delivering week‑by‑week analytics on speed‑to‑lead and deal progress.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses that receive customer inquiries through WhatsApp and Instagram direct messages often lack a systematic way to evaluate which conversations are likely to generate revenue. Without automated lead scoring and valuation, teams must manually track chats, leading to missed opportunities and inefficient pipeline management.
Solution
Metrabell connects to WhatsApp Business and Instagram DMs via the official Meta APIs, synchronizing every conversation into a unified inbox. Users upload a service catalogue with prices, which the platform uses to assign a monetary value to each lead before the chat is opened. The system scores leads, displays predicted revenue, and tracks their status through a live deal pipeline with SLA monitoring. Real‑time analytics show speed‑to‑lead, week‑by‑week performance, and team efficiency, enabling sales and support teams to prioritize high‑value chats without any data migrations.
Target Audience
Primary customers are businesses that acquire customers through WhatsApp and Instagram DMs—such as beauty clinics, e‑commerce merchants, service providers, and sales teams that need to prioritize and monetize inbound conversations.
Features
- One‑click integration with WhatsApp Business and Instagram DMs using official Meta APIs
- Service catalogue upload (CSV) that automatically values each lead based on listed prices
- Automatic lead scoring and monetary valuation displayed in the inbox
- Live deal pipeline view with SLA tracking and status updates
- Speed‑to‑lead metrics and week‑by‑week analytics for performance monitoring
- Two‑way reply interface with AI‑assisted assistance (MetrAssist) for faster responses
- Consolidated multi‑channel inbox that centralizes chats from both platforms
- No data migration required; leads are available instantly after connection