Meta Carbon provides a platform for brands to calculate and communicate the carbon footprint of their products to consumers. This enables brands to engage customers on sustainability and incentivize choices that reduce atmospheric carbon.
Funding
Funding not disclosed
Founders
Product
Problem
Many brands struggle to accurately measure and communicate the carbon footprint of their products, hindering their ability to engage consumers on sustainability and incentivize eco-friendly choices. Existing carbon management tools often rely on outdated methods like spreadsheets, lacking the transparency and efficiency needed to build trust with environmentally conscious customers.
Solution
Meta Carbon offers a SaaS platform that enables brands to calculate, manage, and communicate the carbon footprint of their products, integrating climate action into the customer experience. The platform replaces traditional spreadsheets with a streamlined system for inventory management, reporting, and yield optimization. By recording every transaction, measurement, and retirement on the blockchain, Meta Carbon provides transparency and allows businesses to showcase their sustainability efforts. The platform also offers tools to engage customers, such as offset certificates, digital badges, leaderboards, and carbon emission calculators, empowering them to make informed purchasing decisions.
Target Audience
Meta Carbon primarily targets carbon sellers seeking to innovate and expand their market presence, as well as brands aiming to integrate climate action into their customer interactions and build trust through transparent sustainability practices.
Features
- Carbon footprint calculation tools adhering to GHG protocol standards, using data from sources like the UK Department for Business, Energy & Industrial Strategy and the US Energy Information Agency
- Inventory management replicating registry data, with import from major registry platforms and support for consignment and ownership
- Project metadata management, including titles, descriptions, SDG alignment, and location data
- Retirement management with links to registry data and blockchain transparency
- Real-time reporting on transactions, sales, inventory, and retirements, filterable by date, carbon owners, projects, and campaigns
- Embeddable sales widgets for client platforms and shopping cart integration compatible with Shopify
- Environmental token creation for water, renewable energy, or biodiversity credits, using a flexible schema model and data schemas for GS, Verra, CAR, and ACR
- Gamification features including leaderboards, achievement badges, and NFT rewards
- Impact Pages providing a record of carbon offsets, supported projects, and SDGs
- API integrations with third-party platforms like Salesforce, Hubspot, Quickbooks, and Xero