About Merryfield

Merryfield is a clean label rewards app that allows users to earn points by submitting grocery receipts that include products from participating better-for-you brands. This platform addresses the challenge of incentivizing healthier purchasing habits by offering redeemable gift cards, thereby promoting consumer engagement with clean label products.

```xml <problem> Consumers often struggle to identify and purchase products that meet specific dietary or ethical standards, such as "clean label" or "better-for-you" options, due to misleading labeling and a lack of transparency in the grocery industry. This makes it difficult for shoppers to align their purchases with their personal values and health goals. </problem> <solution> Merryfield is a mobile rewards application that incentivizes the purchase of "better-for-you" products by offering points redeemable for gift cards. Users earn points by submitting photos of their grocery receipts, which are then scanned for qualifying products from participating brands that meet Merryfield's clean label standards. The app also allows users to connect to digital retailer accounts for automatic point accrual on online purchases. By partnering with brands that adhere to strict ingredient and sourcing criteria, Merryfield simplifies the process of discovering and purchasing products that align with health-conscious and ethical consumer preferences. </solution> <features> - Receipt scanning via mobile app for point accrual on qualifying product purchases. - Automatic point accrual through connected digital retailer accounts (e.g., Amazon, Instacart, Target). - A curated list of participating "better-for-you" brands that meet specific clean label standards. - Gift card redemption options for earned points, including retailers like Target, Amazon, and Sephora. - Special offers and bundled product promotions for increased point earnings. - A Clean Council comprised of industry experts that sets the standards for participating brands. </features> <target_audience> The primary target audience is health-conscious consumers who actively seek out "clean label" or "better-for-you" products in grocery, household, and personal care categories. </target_audience> ```

What does Merryfield do?

Where is Merryfield located?

Merryfield is based in Boston, United States.

When was Merryfield founded?

Merryfield was founded in 2018.

Location

Boston, United States

Founded

2018

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Merryfield

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Executive Summary

merryfield.com

Founded 2018 – Boston, United States

Funding

No funding information available.

Team

No team information available.

Company Description

Problem

Consumers often struggle to identify and purchase products that meet specific dietary or ethical standards, such as "clean label" or "better-for-you" options, due to misleading labeling and a lack of transparency in the grocery industry. This makes it difficult for shoppers to align their purchases with their personal values and health goals.

Solution

Merryfield is a mobile rewards application that incentivizes the purchase of "better-for-you" products by offering points redeemable for gift cards. Users earn points by submitting photos of their grocery receipts, which are then scanned for qualifying products from participating brands that meet Merryfield's clean label standards. The app also allows users to connect to digital retailer accounts for automatic point accrual on online purchases. By partnering with brands that adhere to strict ingredient and sourcing criteria, Merryfield simplifies the process of discovering and purchasing products that align with health-conscious and ethical consumer preferences.

Features

Receipt scanning via mobile app for point accrual on qualifying product purchases.

Automatic point accrual through connected digital retailer accounts (e.g., Amazon, Instacart, Target).

A curated list of participating "better-for-you" brands that meet specific clean label standards.

Gift card redemption options for earned points, including retailers like Target, Amazon, and Sephora.

Special offers and bundled product promotions for increased point earnings.

A Clean Council comprised of industry experts that sets the standards for participating brands.

Target Audience

The primary target audience is health-conscious consumers who actively seek out "clean label" or "better-for-you" products in grocery, household, and personal care categories.