MERIT offers a curated line of clean beauty and minimalist makeup products that combine clinically proven, non‑toxic ingredients with multi‑use functionality, allowing users to simplify their routine. The brand’s reusable, washable packaging and curated sets reduce waste and cost while delivering everyday luxury for environmentally conscious consumers.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OLCFounders
Product
Problem
Many consumers find modern beauty routines overly complex, with numerous products that contain potentially harmful ingredients and generate unnecessary waste. This complexity makes it difficult to maintain a consistent, healthy skincare and makeup regimen.
Solution
Merit provides a curated line of clean beauty and minimalist makeup products that combine efficacy with simplicity. The brand formulates skincare and makeup with clinically proven, non‑toxic ingredients and designs each item to serve multiple purposes, reducing the number of products needed. Packaging is reusable, washable, and built to last, supporting a more sustainable routine. Products are offered in curated sets and a signature bag, allowing customers to purchase essential items together at a lower cost while maintaining a cohesive, everyday look.
Target Audience
Merit targets environmentally conscious consumers who prefer simple, effective beauty routines and seek clean, multi‑functional products for daily use.
Features
- Clean, non‑irritating formulations for skincare (double cleanse, serum, moisturizer) backed by clinical testing
- Multi‑use makeup essentials such as a versatile lip liner and flush balm that work for both lips and cheeks
- Minimalist design philosophy: each product delivers high performance with a streamlined ingredient list
- Reusable, washable signature bag and eco‑friendly packaging to reduce waste
- Curated sets that bundle complementary items, simplifying shopping and ensuring a complete routine
- Free shipping on the first order and a focus on affordable, everyday luxury