Mereo is a blockchain-based platform that enables fans to earn rewards by documenting their engagement and contributions on-chain, transforming fan interactions into measurable benefits. This approach addresses the lack of recognition and value for fan loyalty in the entertainment industry, fostering sustainable co-creation between fans and creators.
Funding
Funding not disclosed
Founders
Product
Problem
In the entertainment industry, fans often lack formal recognition and tangible rewards for their loyalty and active participation, leading to a disconnect between creators and their fanbase. Current ticketing systems are plagued by scalping, fraud, and an inability to effectively reward loyal attendees.
Solution
Mereo is a Web3 platform designed to bridge the gap between creators and fans by transforming fan engagement into measurable on-chain benefits. The platform enables IP owners to identify and reward their most engaged fans through tokenized assets and experiences. By tracking and quantifying fan interactions across various touchpoints, including social media, streaming platforms, on-chain data, and event attendance, Mereo provides a comprehensive view of fan engagement. This allows creators to allocate exclusive experiences, merchandise, and event tickets to genuine fans, fostering a stronger sense of community and loyalty.
Target Audience
Mereo targets IP owners, event organizers, and artists seeking to cultivate deeper relationships with their fan base, as well as fans looking for recognition and rewards for their contributions to the community.
Features
- Tokenized real-world assets as NFTs for merchandise and event tickets, ensuring authenticity and preventing fraud.
- Fan touchpoints as Soulbound Tokens to recognize and reward fan support without compromising privacy.
- No-code platform enabling event organizers to easily identify and reward loyal fans.
- Aggregation of fan touchpoints across various social media accounts, DSPs, on-chain data, and events.
- NFT ticketing on the blockchain to ensure authenticity and fair pricing.
- Tools for event organizers and artists to allocate tickets based on fan actions and engagement levels.