MercuriDash is a decision intelligence platform that helps consumer brands evaluate which products to make, change, or replace by combining market intelligence with internal goals and constraints. The platform uses AI agents to gather evidence, supports brief-led project spaces for concept generation, and offers a 30-day free trial on all plans.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer brands often have data, ideas, and talent but fail to bring them together at the start of product development, leading to misaligned products that lack commercial resonance or miss strategic targets. This results in unsold stock, markdowns, wasted costs, product overlap, missed winners, brand drift, and customer dissatisfaction.
Solution
MercuriDash is a product decision intelligence platform that synthesizes brand-relevant market intelligence with a company's goals, data, and constraints to determine which products are right for the brand at a given time. The platform guides users through a six-step process, starting with setting direction and context through automated evidence-gathering agents, then moving to concept generation and refinement within a brief-led project space. Users can import work in progress from design files, and research notes, references, and analysis sit alongside each product rather than in separate sheets. The platform aims to create products that are both strategically and commercially aligned while reading as uniquely on-brand.
Target Audience
Primary customers are consumer brand teams, including product managers, brand managers, and innovation leads, who need to make strategic product decisions with commercial and creative alignment. The platform serves both small teams starting with a single brand and larger organizations requiring multi-brand governance.
Features
- AI-powered evidence-gathering agents that automatically discover and apply relevant market intelligence to each decision
- Brief-led project spaces for generating brand-appropriate concepts or importing work in progress from design files and assets
- Integrated research notes, references, and analysis displayed alongside each product concept
- One-click editing, extending, range-building, and iteration capabilities
- Eight distinct AI agents available on the Brand plan, covering evaluation and other decision-support functions
- Bulk data uploads and private data source connections on higher-tier plans
- Multi-brand workspace governance and separate brand workspaces on the House plan
- Available through Microsoft Marketplace with Microsoft Entra ID sign-in and procurement-friendly terms