merchmix is an integrated retail operating platform that connects product lifecycle management, merchandise planning, supplier collaboration, and live analytics in a single system. It replaces the patchwork of spreadsheets and disconnected legacy tools that retailers typically use, with an AI agent named yukti that automates tasks such as stock rebalancing, purchase order creation, and replenishment based on real-time sales data. The platform is designed for mid-market fashion and pharmacy retailers, with most deployments replacing over 10 legacy systems and 50 spreadsheets.
Funding
Funding not disclosed
Founders
Product
Problem
Mid-market retailers typically rely on a fragmented mix of 10+ disconnected systems and over 50 spreadsheets to manage product development, merchandise planning, supplier orders, and sales analytics. This fragmentation forces manual data re-entry, creates version-control errors, and slows decision-making—often leaving teams waiting days for consolidated reports.
Solution
merchmix provides a unified, real-time platform that connects the entire retail workflow—from product design (forge) and merchandise planning (core) to supplier collaboration (beacon) and live analytics (atlas). The platform automatically propagates changes across modules: approving a range immediately generates purchase orders, and shipping an order updates the merchandise plan. An embedded AI agent called yukti learns from historical trading data to automate routine tasks like stock rebalancing, replenishment recommendations, and PO creation, with human approval checkpoints. All data is recalculated in seconds, eliminating overnight batch processing and manual report building.
Target Audience
Primary customers are mid-market fashion and apparel retailers, as well as pharmacy and multi-category retailers, who need to replace legacy planning systems and spreadsheet-driven workflows with a connected, automated platform.
Features
- Forge PLM module manages product lifecycle from concept to approved style, including BOMs, colorways, materials, specifications, samples, and supplier cost sheets on a single record
- Core merchandise planning module handles seasonal budgets, WSSI, OTB, ranges, and size curves, with live re-forecasting across categories, stores, and weeks
- AI agent yukti automates stock rebalancing, replenishment, purchase order cuts, and new style creation, with user-defined control rules and approval workflows
- Real-time data engine recalculates sales, stock, and intake in seconds, with instant visibility into store-level performance and stock movements
- Beacon supplier portal provides a single interface for suppliers to manage orders, shipments, and invoices, with weighted scoring and negotiation history for sourcing decisions
- Unified interface with one search box and consistent design language across all modules, minimizing training time