Merchantee

About Merchantee

Merchantee is a marketplace intelligence platform that automates dynamic pricing and targeted product promotion for online sellers across EU marketplaces, including Amazon and Allegro. By providing real-time market data and insights, it enables sellers to optimize their pricing strategies and maximize sales while minimizing operational costs.

```xml <problem> Online sellers on EU marketplaces like Amazon and Allegro struggle to optimize pricing and promotion strategies due to a lack of real-time market data and competitive insights. Manually adjusting prices and managing product visibility across multiple platforms is time-consuming and often leads to missed opportunities for increased sales and profitability. </problem> <solution> Merchantee is a marketplace intelligence platform that automates dynamic pricing and targeted product promotion for online sellers. The platform provides real-time market data, including competitor pricing and sales volumes, enabling sellers to make informed decisions about pricing and inventory. Using machine learning, Merchantee automatically adjusts prices to stay competitive and identifies products with the highest potential for increased sales through strategic advertising. By automating these key processes, Merchantee helps sellers maximize sales, improve margins, and reduce operational costs associated with marketplace management. </solution> <features> - Dynamic pricing adjusts prices automatically based on competitor data and market conditions, using machine learning to optimize for sales and margin. - Automated product promotion identifies and promotes products with the highest potential based on market data and sales performance. - Market benchmarking provides insights into competitor pricing, sales volumes, and market trends. - Smart segmentation categorizes products based on sales performance and customer interactions, recommending tailored actions for each segment. - Performance statistics track key metrics such as click-through rates, conversion rates, and cost of sales (PNO), providing actionable insights for improvement. - Reporting consolidates sales data from multiple marketplaces into a single dashboard for comprehensive performance monitoring. - Integration with existing e-commerce systems is possible, complementing the functionalities of integrators like Baselinker or Channable. </features> <target_audience> Merchantee is designed for both small and large online sellers on EU marketplaces, including Amazon, Allegro, and Kaufland, who want to automate and optimize their pricing and promotion strategies. </target_audience> <revenue_model> Merchantee offers a freemium plan and a paid plan starting from 2,490 Kč/month (approximately $110 USD) with a 20% discount for annual subscriptions, with pricing tiers based on features and level of support. </revenue_model> ```

What does Merchantee do?

Merchantee is a marketplace intelligence platform that automates dynamic pricing and targeted product promotion for online sellers across EU marketplaces, including Amazon and Allegro. By providing real-time market data and insights, it enables sellers to optimize their pricing strategies and maximize sales while minimizing operational costs.

Where is Merchantee located?

Merchantee is based in Prague, Czechia.

When was Merchantee founded?

Merchantee was founded in 2023.

How much funding has Merchantee raised?

Merchantee has raised $2.0M.

Who founded Merchantee?

Merchantee was founded by Jakub Vraspír.

  • Jakub Vraspír - Founder / CEO
Location
Prague, Czechia
Founded
2023
Funding
$2.0M
Employees
8 employees
Investors
Reflex Capital

Merchantee

7
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Merchantee is a marketplace intelligence platform that automates dynamic pricing and targeted product promotion for online sellers across EU marketplaces, including Amazon and Allegro. By providing real-time market data and insights, it enables sellers to optimize their pricing strategies and maximize sales while minimizing operational costs.

merchantee.io200+
Founded 2023Prague, Czechia

Funding

Seed

Announced on January 16, 2025

$6.9

Seed

Announced on June 9, 2026

Estimated from article date

€1.8MUSD estimate: $2.0M

Investors: Reflex Capital(lead), Czech Founders VC, Lighthouse Ventures

Total Funding

$2.7M

Backed by

Czech Founders VCLighthouse VenturesReflex Capital

Team (5+)

Jakub Vraspír

Founder / CEO

Company Description

Problem

Online sellers on EU marketplaces like Amazon and Allegro struggle to optimize pricing and promotion strategies due to a lack of real-time market data and competitive insights. Manually adjusting prices and managing product visibility across multiple platforms is time-consuming and often leads to missed opportunities for increased sales and profitability.

Solution

Merchantee is a marketplace intelligence platform that automates dynamic pricing and targeted product promotion for online sellers. The platform provides real-time market data, including competitor pricing and sales volumes, enabling sellers to make informed decisions about pricing and inventory. Using machine learning, Merchantee automatically adjusts prices to stay competitive and identifies products with the highest potential for increased sales through strategic advertising. By automating these key processes, Merchantee helps sellers maximize sales, improve margins, and reduce operational costs associated with marketplace management.

Features

Dynamic pricing adjusts prices automatically based on competitor data and market conditions, using machine learning to optimize for sales and margin.

Automated product promotion identifies and promotes products with the highest potential based on market data and sales performance.

Market benchmarking provides insights into competitor pricing, sales volumes, and market trends.

Smart segmentation categorizes products based on sales performance and customer interactions, recommending tailored actions for each segment.

Performance statistics track key metrics such as click-through rates, conversion rates, and cost of sales (PNO), providing actionable insights for improvement.

Reporting consolidates sales data from multiple marketplaces into a single dashboard for comprehensive performance monitoring.

Integration with existing e-commerce systems is possible, complementing the functionalities of integrators like Baselinker or Channable.

Target Audience

Merchantee is designed for both small and large online sellers on EU marketplaces, including Amazon, Allegro, and Kaufland, who want to automate and optimize their pricing and promotion strategies.

Revenue Model

Merchantee offers a freemium plan and a paid plan starting from 2,490 Kč/month (approximately $110 USD) with a 20% discount for annual subscriptions, with pricing tiers based on features and level of support.

Sources:

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