Mercattum is a software platform that integrates customer relationship management, e-commerce, and digital signage to enhance sales and customer engagement for retailers and wholesalers. By providing tools for loyalty programs and real-time data management, it enables businesses to increase revenue and improve customer retention.
Funding
$23.8K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many retailers and wholesalers struggle to manage customer relationships, online sales, and in-store marketing efforts in a cohesive manner. This often leads to disjointed customer experiences, missed sales opportunities, and inefficient business operations.
Solution
Mercattum offers a unified software platform that integrates CRM, e-commerce, digital signage, and sales force automation to streamline retail and wholesale operations. The platform enables businesses to create personalized loyalty programs, manage real-time data, and deliver engaging customer experiences across multiple channels. By centralizing these functions, Mercattum helps businesses improve customer retention, increase revenue, and gain better control over their sales processes.
Target Audience
Mercattum primarily targets retailers and wholesalers seeking to enhance customer engagement, streamline operations, and increase sales through an integrated software platform.
Features
- Customizable loyalty program based on points, cashback, rewards, and promotions
- E-commerce platform with ERP integration for managing purchases and products
- Digital signage module for displaying media on TVs and tablets, including interactive pricing
- Sales force automation tools to enhance sales team effectiveness and control
- Customer management features for tracking interactions and preferences
- Real-time data synchronization across all modules
- Integration with ERP systems via database connection scripts and APIs
- Mobile app for consumers to engage with loyalty programs and make purchases