Mercately is a WhatsApp marketing platform that enables businesses to manage customer interactions, automate responses with chatbots, and generate payment links, all within a unified communication system. By streamlining sales processes through messaging applications, Mercately helps companies increase their online sales and improve customer engagement in the rapidly growing Latin American e-commerce market.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BVEDICPFounders
Product
Problem
Many businesses, particularly in Latin America, struggle to efficiently manage customer interactions and sales processes through WhatsApp, a popular channel for online sales. Fragmented communication, manual follow-ups, and the lack of automated tools hinder their ability to scale sales efforts and provide timely customer support.
Solution
Mercately is a WhatsApp marketing platform designed to streamline customer communication, automate sales processes, and boost online sales. It unifies customer interactions from WhatsApp, Instagram, and Messenger into a single platform, enabling businesses to manage conversations, track customer journeys, and supervise sales teams effectively. The platform allows businesses to create interactive WhatsApp campaigns, automate responses with chatbots, generate payment links, and create sales orders directly within WhatsApp. By integrating a CRM, digital payment options, and sales funnel management, Mercately empowers businesses to convert WhatsApp into a powerful online sales channel.
Target Audience
Mercately primarily targets businesses in Latin America that are looking to leverage WhatsApp for sales, marketing, and customer support, including e-commerce businesses, marketing agencies, and sales teams.
Features
- Unified communication platform for WhatsApp, Instagram, and Messenger
- Multi-agent chat functionality for team collaboration
- Automated WhatsApp campaigns with personalized messaging
- No-code chatbot builder for automated customer support
- Payment link generation and sales order creation via WhatsApp
- Integrated CRM for customer data management
- Sales funnel management and performance analytics
- API integrations for connecting with existing systems
- Scheduled reminders and follow-up messages