Meqprobe

This startup develops digital software and hardware that measures intra-muscular fat ratios in meat to assess its quality. By providing real-time analytics, the platform enhances brand integrity and improves breeding performance in the meat industry.

Adelaide, Australia

Updated 2 months ago

Funding

$6.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

The red meat industry lacks objective, standardized, and timely data on carcass quality, leading to inefficiencies in processing, inconsistent product quality, and difficulty in meeting evolving consumer demands for nutrition and sustainability. Existing grading methods are often manual, subjective, and performed late in the workflow, hindering optimization of carcass value and feedback to producers.

Solution

MEQ Solutions provides data-driven solutions for the red meat industry, leveraging hardware and software to deliver objective carcass data across the supply chain. The company's product suite includes the MEQ Probe for hot carcass grading at chain speed, the MEQ Camera for cold carcass yield and eating quality measures, and MEQ Live for real-time data collection and valuation of live animals. These tools enable processors to optimize chiller use, determine eating quality to reinforce brand promises, and align products with specific supply chain needs. Feedlots and producers can use the data to optimize days on feed, manage to product specifications, and accelerate genetic improvements. MEQ's solutions facilitate a shift from input-focused models to output-driven strategies, improving efficiency, quality, and sustainability in the red meat industry.

Target Audience

MEQ Solutions targets feedlots, producers, and processors in the red meat industry, providing data-driven insights that benefit the entire supply chain from breeding to consumer.

Features

MEQ Probe: Measures intramuscular fat (IMF) in hot carcasses at chain speed with zero damage to the product.
MEQ Camera: Provides cold carcass yield and eating quality measures, including rib eye area, marbling, and IMF%.
MEQ Live: Offers real-time data solution for feedlots and producers, predicting carcass value and optimizing feed conversion.
AI-powered Insights Portal: Delivers real-time data on eating quality trends and carcass performance, streamlining operations and aligning products with market needs.
AUS-MEAT accreditation: MEQ's beef and lamb probes are industry-accredited for measuring IMF levels and marbling percentages.
Smartphone application: MEQ Camera utilizes a smartphone application with AI and video analysis for accurate measurements in less than 2 seconds, without requiring internet connectivity.