Memik is a cloud‑based platform that lets brands create and manage location‑specific augmented reality adventures and interactive avatar experiences. Its suite—including Memik Live for on‑site avatar activations and Memik ARventure for scan‑triggered AR tours—provides drag‑and‑drop tools, real‑time content updates, and analytics to boost engagement and social sharing across physical venues.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and event organizers often struggle to create immersive, interactive experiences that bridge physical spaces with digital content, limiting audience engagement and social sharing. Traditional AR solutions can be complex to deploy, manage, and measure, making it difficult to deliver consistent, location‑specific experiences at scale.
Solution
Memik provides a technology platform that enables brands to design, launch, and manage augmented reality (AR) adventures, interactive avatar experiences, and digital twins of physical locations. The suite includes Memik Live for on‑site avatar activations that encourage social media sharing, Memik ARventure for location‑based AR tours and scavenger hunts, and a Configurator platform that lets users create and update AR content in real time while accessing performance analytics. By offering a unified, cloud‑based workflow, Memik reduces the technical barrier to entry and allows marketers to deliver tailored, data‑driven experiences across indoor and outdoor venues.
Target Audience
Primary customers are consumer brands, retailers, museums, and event producers seeking to enhance physical venues with interactive AR and avatar experiences.
Features
- Memik Live: on‑site activation with custom branded avatars that interact with visitors and generate shareable social media moments
- Memik ARventure: scan‑triggered AR experiences tied to specific locations, supporting self‑guided tours, interactive exhibits, and gamified scavenger hunts
- Configurator platform: drag‑and‑drop tools for building virtual worlds and digital twins, with real‑time content updates and wayfinding controls
- Integrated analytics dashboard delivering usage metrics, engagement rates, and performance insights for each AR experience
- Cloud‑hosted deployment with API access for seamless integration into existing brand ecosystems and marketing stacks