Memento replaces third-party cookies with an encrypted, portable profile stored entirely on the user's device for privacy-first personalization. This platform enables on-device ad selection and content personalization using local data signals, eliminating external tracking. Publishers benefit from fast integration and verified signals that drive higher CTR and ROAS in a cookie-free environment.
Funding
Funding not disclosed
Founders
Product
Problem
Current methods of online advertising and content personalization often rely on tracking users and collecting their data, raising privacy concerns and leading to a dependence on cookies. This can result in a lack of user control over their digital identities and how their data is used.
Solution
Memento offers a solution for personalized content and advertising through on-device data processing, eliminating the need for user tracking and cookies. By keeping user data on their devices, Memento empowers individuals to maintain control over their digital identities and ensures their data never leaves their device. This approach enables companies to deliver relevant experiences while upholding user privacy and fostering a more responsible and transparent online environment. The platform allows users to choose ads themselves and personalize their online experience privately.
Target Audience
Memento targets companies seeking to provide personalized experiences to their users while respecting their privacy, as well as individuals who want more control over their online data and ad experiences.
Features
- Secure portable profile: User data remains on the device.
- Decentralized ad network: Enables user-controlled ad selection.
- Personalization engine: Utilizes on-device data for private personalization.
- Quick integration: Integration takes 15 minutes.
- User empowerment: Puts users in control of their digital identities.
- User-controlled AI: Delivers decentralized advertisement selected by on-device user data.